Notes from the field.
Occasional thoughts on relationships, deal-making, and what it actually takes to move technology and marketing companies forward.
One More Time For The People In The Back!!
Okay so I gotta write this one down because I called it and I want the receipts. There’s a piece out of Inc right now, written by Emily Cody, and it’s all about how “No AI” is becoming the new “all natural.” Brands like Aerie, Equinox, Almo…
the key to this business is personal relationship-Dickey Fox
The Relationship Economy Isn’t a Buzzword. It’s the Whole Game. Somewhere along the way, “relationship economy” turned into a phrase people say on stage right before they pitch you something. Which is a shame, because underneath the jargon …
The Emperor’s got no clothes!!!
Even Alex Karp Is Sick Of The Hype So Alex Karp went on CNBC a little while back and basically had a meltdown about AI, and I mean that as a compliment. The Wall Street Journal picked it up too, “Alex Karp Is Saying What Every Angry CEO Is …
It’s about the stories we can tell!!!
Nobody Tells Their Mates About a Good Transaction You’ve never once heard someone at a dinner party lean in and say “let me tell you about this seamless checkout experience I had.” Nobody’s texting their group chat about how efficiently a c…
Access is what is missing and Access is what you need!!
The Real Bottleneck Isn’t What You Think Everyone talks about strategy. Everyone’s got a strategy. A vision deck, a go-to-market plan, a product roadmap with colour-coded milestones and quarterly OKRs that look great on a board slide and ki…
Don’t Believe The Hype
The Future Arrived Early. The Infrastructure Didn’t. Every generation falls for a story. Not because people are stupid. Quite the opposite. The smartest people in the room are often the most vulnerable to a compelling narrative because they…
We should be focused on the Trust aspect of the economy. The rest will fall into place!!
The Trust Economy: Stop Optimising the Task. Start Compounding the Relationship. Everyone is obsessed with speed. Faster onboarding. Faster replies. Faster cycles. Faster, faster, faster, until we’re basically just very polite vending machi…
Old School AI wins every time!!!
THE ROBOTS STILL CAN’T CLOSE Here’s the thing nobody wants to say out loud in the middle of all this AI hype: the most powerful technology you have isn’t sitting in a browser tab. It’s you. Matt Abrahams published a piece in Fast Company to…
What’s with all the freaking jargon???
Say What You Mean Nobody taught us to talk this way. Somewhere along the line, we just started doing it and nobody said anything, and now here we are. You’ve been in the room. The pitch deck clicks to slide four and someone starts talking a…
Common Sense Should Tell Ya..But it seems to be lacking…
The AI Bubble, and Why Everyone Involved Should Be Embarrassed A note before we get into it Everything you’re about to read comes from Ed Zitron’s newsletter, Where’s Your Ed At. Ed is one of the sharpest, most unfiltered voices writing abo…