Notes from the field.
The stuff I can't stop thinking about. Relationships, hiring, the deals that happen over dinner instead of a deck, and why the way you make people feel still beats everything else. Pull up a chair.
The $1.5 Million Rebrand
Read the Wall Street Journal this morning and had to set my coffee down.

The Business Athlete
Why the best hire on your team might never match the job description
If It Takes a Resignation to Get a Raise, Something Broke Before That
Somebody on your team puts in their notice. Within the hour you’re in a room with a bigger number, a better title, and a sudden interest in what they actually want.
Stop Applying. Start Talking.
You know somebody who did it. Maybe it was you. Two hundred applications, a fresh cover letter tweaked for every one, a spreadsheet to keep track of it all, and then nothing. Not even a no. Just a quiet inbox and a little less confidence ev…

If Clients Took a Truth Serum, Here’s What They’d Tell Their Recruiter
Let’s play a game. Picture every client a recruiter has ever worked with getting a little truth serum slipped into their coffee right before the intake call. No politeness. No “we’re flexible on the requirements.” No job description that re…

Putting the Human Back in Humanity
Somewhere along the way we decided every single thing needed to be automated, optimized, sequenced and scaled.

The Truth Serum Test
What hiring managers actually want, and why no resume will ever tell you

AI Can Send the Message. It Can’t Make Anyone Feel Something.
Everybody wants to talk about AI in marketing right now. How fast it writes. How much it can produce. How many versions of one ad you can crank out before lunch.

The Chief of Staff Isn’t Who You Think It Is Anymore
Say “Chief of Staff” out loud and most people see one of two things. A guy in a dark suit hustling down a West Wing hallway, or a glorified executive assistant with a fancier title and the same inbox.

The Bill Always Comes
Somebody’s going to lose their shirt on this AI thing, and it’s not going to be because the technology didn’t work. It’s going to be because a whole lot of smart people convinced themselves that fundamentals don’t apply anymore.
